These Potato Chips Cost $11.20 Per Chip

What goes best with swanky beer? Swanky potato chips, apparently. For a measly $11.20 per chip, snackers can enjoy what Sweden’s St. Erik’s Brewery describes as “the world’s most exclusive potato chips.” Brewmasters were apparently unhappy with ordinary snacks alongside St. Erik’s India Pale Ale and decided to enlist the Swedish National Culinary Team to create “a snack of the same status” as its “first-class beer,” a brand manager tells Adweek. The result is 100 boxes containing just five potato chips each, made by hand using “some of the most exclusive ingredients available in the Nordics.” The price: $56 per box.

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