LOS ANGELES (Feb. 24, 2022) – Meruelo Media’s 95.5 KLOS, the 2021 Marconi Award Winner for Rock Station of the Year, shattered its own Rock Radio fundraising record of over $1 million for St. Jude Children’s Research Hospital® by raising more than $1.25 million in just 26 broadcast hours last week. The fifth annual KLOS two-day St. Jude Rocks radiothon was held Feb. 17-18 and included presenting sponsors, GIVE ME THE VIN® and the Sweet James accident attorneys.
Throughout the 2022 radiothon, KLOS urged listeners to become a Partner in Hope® by pledging $19 a month to help the kids at St. Jude. In exchange, listeners would receive exclusive KLOS and St. Jude attire, including the t-shirt: Love Music. Stop Cancer. A second part of the campaign that engaged listeners was a bet between “The Heidi & Frank Show” and its program director Keith Cunningham: Cunningham would resign if the 2022 campaign surpassed $1.5 million.
In marking the achievement, Meruelo Media President and CEO, Otto Padron said, “Thank you #TeamKLOS for leading us to yet another record setting “St Jude Rocks” love-a-thon. Their hard work shined a bright light on the fundamental goodness of our SOCAL community.” Padron concluded, “This is proof positive that Radio Connects, Compels, Changes and Communicates unlike no other platform.”