Frankie DiVita was born and raised in Los Angeles, CA. Yes she is a native Angelino, which is rare, especially in LA radio. Her early years were spent listening to artists like The Beatles, Chicago, Elton John and The Beach Boys thanks to her older siblings. She found herself completely drawn to Rock N Roll, like metal to a magnet.
She can remember listening to KLOS and KMET at a very young age. She listened to shows like Dr. Demento, Gazzarri’s On The Strip, Rockline, Off The Record, and many more. She collected the legendary KLOS rainbow stickers and listened to Frazier Smith in the morning. She had no idea at the time that she would end up “on the air.”
In 1987, she discovered heavy metal radio down the dial at 105.5 KNAC. It didn’t take long before she became a “phone fox” (a fancy name for a request line operator) at that legendary station in Long Beach, CA. She was surrounded by big hair, (including hers) big shows and big personalities. She also had her first on air experience as an “on the street” reporter for Thrasher in the morning. Appearing in music videos and modeling spandex were just a few of the perks of working at a heavy metal station. She had the time of her life working at KNAC and knew at that point that she wanted to work in the music industry.
Frankie wasn’t quite sure what she wanted to do in the music biz so she went back to college and spent a year or so interning at Polygram Records. An internship at 95.5 KLOS in the Programming Department happened shortly after the record label stint. Many of her radio heroes had walked these hallways. Bob Coburn and Jim Ladd are among the most influential in her radio journey.
It was during her internship at KLOS that she realized she wanted to be the one on the air playing the music. She headed to the Academy of Radio Broadcasting in Huntington Beach, CA. She had an amazing time there and within three months of graduating landed her first gig at a Top 40 station in Oxnard called Q-105. A year later she found herself in the Inland Empire at Alternative Rocker X103.9. During this time 105.5 KNAC left the FM airwaves and was re-launched in the form of KNAC.COM. She spent 5 years rockin’ the globe and that is where she began interviewing artists, many of them. In addition to KNAC.COM, she became the official interviewer for the Hollywood Rockwalk at the Guitar Center on Sunset Blvd. She’s had the pleasure of interviewing many amazing artists over the years including Grace Slick, Hall and Oates, The Black Crowes, Ted Nugent, Jason Bonham, Stuart Copeland, Taylor Hawkins, Michael Anthony, Slash, Joe Elliot, Melissa Etheridge, Vivian Campbell, Lou Reed, Eric Burdon and The Animals and so many more. A dream come true for a girl from the East side of Los Angeles.
After leaving KNAC.COM she returned to the FM dial at X103.9 for a second tour of duty when another great rock station came calling. She was invited to join the on air line-up at 96.7 KCAL Rocks. She spent the next 8 ½ years at this legendary rocker in the Inland Empire and loved every minute of it. During these years she also spent much of her time focused on her voice over career. She’s voiced many radio and TV commercials, Infomercials, animation, narration, promos and can even be heard in an Indie film.
Frankie has now come full circle. She’s back at the legendary 95.5 KLOS but this time, she’s on the air and thrilled to call KLOS her new home on the radio.
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