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50 years ago, the world’s favorite shock rocker got into the holiday spirit. In a very clever publicity stunt, Alexander’s Department Store in New York stayed open late for Alice Cooper and his company to finish up their Christmas shopping on December 14th, 1972.

The story goes that Alice Cooper, assisted by Santa Claus, bought 22 rag dolls, 10 blue meanie dolls, 20 packs of playing cards, and 57 albums.

While the humans were shopping, Cooper’s snake Yvonne wrapped herself around a Monopoly board in the shop. Alice, being the sweet pet owner that he is, thus bought the game for Yvonne.

Alice also bought a fur coat as prize for whoever won a table-tennis match that took place in the shop that night. Alice ended up defeating a ping-pong champion referred to as “Mr. Ping Pong,” and kept the fur coat.

Listen to Alice Cooper’s heavy version of Santa Claus Is Coming To Town, featuring John5 and Vinny Appice, here: