Guitar Center has been redesigned and reimagined and they’re re-opening their Hollywood flagship store, at 7475 Sunset Boulevard, with a huge week full of different workshops and live performances every day this week, including a special Jonesy’s Jukebox live on the road this Friday with special guests Paul Cook of the Sex Pistols and Fred Armisen! It all leads up to the grand opening celebration this Saturday and a special concert at 5pm. Come down any day this week and witness the rebirth of an icon, Guitar Center Hollywood.

WORKSHOP & LIVE PERFORMANCE CALENDAR

GUITAR CENTER HOLLYWOOD | 7425 SUNSET BLVD., HOLLYWOOD, CA 90046

TEXT “GO” TO 32700 FOR LIVE UPDATES

2:00PM

TRACK BREAKDOWN WITH CHRISTIAN JAMES HAND
Exploring “Purple Haze”

4:00PM

MIDI MATILDA
Hear pop gems from the Bay Area future-rock duo

7:00PM

ROB CHAPMAN
Meet the YouTube review guru and founder of Chapman Guitars

2:00PM

TRACK BREAKDOWN WITH CHRISTIAN JAMES HAND
Unlocking the secrets of “Thriller”

2:30PM

TOY BOX
Breakout EDM producer with over 600K streams on his latest two singles

3:00PM

BABU + MR. CHOC OF THE BEAT JUNKIES
See the LA legends of DJ and Turntablism

3:30PM

DJ EASE
Global Spin Awards Turtablist of the Year and tour DJ for Young M.A

4:30PM

DJ MARY DROPPINZ
LA-based DJ and artist, presented by Native Instruments

5:00PM

PRETTY PRINCESS + COSMOS AND CREATURE
Featured YouTube and Spotify artists with just-released new material

7:00PM

BATTLECAT + J ROCC
Battlecat, producer for Snoop Dogg, Tha Eastsidaz, Xzibit, WC and many more, performs with J ROCC, co-founder of the Beat Junkies and a seminal force in the rise of instrumental hip-hop

12:00PM

JONESY’S JUKEBOX LIVE BROADCAST

With special guests Paul Cook of the Sex Pistols and Fred Armisen!

2:00PM

TRACK BREAKDOWN WITH CHRISTIAN JAMES HAND
A deeper look into “Schism”

4:00PM

FENDER® CUSTOM SHOP ROADSHOW
See, play and buy rare Fender Master Builder-made guitars, plus a Q&A with John Cruz and special builds from Ron Thorn and Kyle McMillian

7:00PM

NITA STRAUSS
Special performance and Q&A from the Ibanez endorsee and Alice Cooper touring guitarist, plus a preview of her new solo album

2:00PM

TRACK BREAKDOWN WITH CHRISTIAN JAMES HAND
A deep look into “Bohemian Rhapsody”

4:00PM

SPACEPRODIGI
EDM + Synthesis

7:00PM

ELEKTRON PRESENTS JOHN TEJADA + BASECK + ULISES LOZANO
A set from John Tejada (WaJatta), LA underground pioneer Baseck and Ulises Lozano (Kinky)

12:00PM

ZILDJIAN EXPERIENCE
Meet Master Cymbal Maker Paul Francis, see a hand-curated collection of rare prototypes, limited-edition door prizes, Q&A and special guests

2:00PM

TRACK BREAKDOWN WITH CHRISTIAN JAMES HAND
Dissecting “Smells Like Teen Spirit”

3:00PM

JAMMCARD PRESENTS SHEDUCATION
An interview and jam session led by Jammcard founder Elmo Lovano, plus influential musicians discuss the realities of their careers, key philosophies they practice, social media and more. Featuring Devon “Stixx” Taylor + Rico Nichols + Eugene “Man-Man” Roberts + Rob Gueringer + Eric Ingram (bassist for Eminem, Ariana Grande).

7:00PM

LUKE HOLLAND + JASON RICHARDSON
Two of Djent and Prog-Metal’s finest perform live and break down some of their intricate songs in detail