Alas, it was just too good to be true – Woodstock 50 has been canceled.

After rumors of financial trouble plagued the Woodstock 50th anniversary celebration, investors announced that it has officially been pulled.

“It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements,” Dentsu Aegis Network said in a statement. “We have a strong history of producing experiences that bring people together around common interests and causes, which is why we chose to be a part of the Woodstock 50th Anniversary Festival. But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock brand name while also ensuring the health and safety of the artists, partners and attendees.”

It said that “as a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.”

Woodstock 50 would have occurred on Aug. 16-18 at Watkins Glen International Speedway in Watkins Glen, N.Y. Scheduled acts had included Robert Plant, The Black Keys, Jay-Z, Miley Cyrus, Santana and more.